Creative Direction / Art Direction: Scott Lawson
Creative Direction / Copywriting: Scott Lynch
Creative Direction / Copywriting: Scott Lynch
HEADLINE: PIN FALLS: Win championship. Pay off car. Silence critics. Happy spouse.
BODY COPY: Last week 695,000 households watched as Ryan Shafer won the Dallas Open by one pin. And they learned that this time winning meant a whole lot more to him than just another title. With each week the drama grows and so does our audience. Be a part of it all season long. This is Professional Bowling like you’ve never seen it before. This is the Road to the Show.
PIN STANDS: Lose match. Barely cover tour expenses. Gain reputation for choking. Sleep on couch.
BODY COPY: Last week 695,000 households watched as Ryan Shafer won the Dallas Open by one pin. And they learned that this time winning meant a whole lot more to him than just another title. With each week the drama grows and so does our audience. Be a part of it all season long. This is Professional Bowling like you’ve never seen it before. This is the Road to the Show.
HEADLINE: A. PRO BOWLER. B: PRO ROOFER.
BODY COPY: Last week 711,000 households saw Jason Queen pick up his game, his first tour win. And prove that he made the right decision when he left the family business to chase his dream. With each week the drama grows and so does our audience. Be a part of it all season long. This is Professional Bowling like you’ve never seen it before. This is the Road to the Show.
BODY COPY: Last week 711,000 households saw Jason Queen pick up his game, his first tour win. And prove that he made the right decision when he left the family business to chase his dream. With each week the drama grows and so does our audience. Be a part of it all season long. This is Professional Bowling like you’ve never seen it before. This is the Road to the Show.
HEADLINE: RUNNER UP / PBA BOWLER OF THE YEAR / LOWE'S EMPLOYEE OF THE MONTH.
BODY COPY: Last week 668,000 households saw Randy Pederson show himself and his wife that this might be the year he stops thinking about leaving the tour and starts leaving his mark on it. With each week the drama grows and so does our audience. Be a part of it all season long. This is Professional Bowling like you’ve never seen it before. This is the Road to the Show.
BODY COPY: Last week 668,000 households saw Randy Pederson show himself and his wife that this might be the year he stops thinking about leaving the tour and starts leaving his mark on it. With each week the drama grows and so does our audience. Be a part of it all season long. This is Professional Bowling like you’ve never seen it before. This is the Road to the Show.