Creative Direction / Art Direction: Scott Lawson
Creative Direction / Copywriting: Scott Lynch
Creative Direction / Copywriting: Scott Lynch
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/622b786a7232422cdb14d711b83fb37c/847148e435df8a76f7fe1b42_rw_1920.jpg?h=64ab3516838f419cbe5b0b708609ee13)
HEADLINE: Fears no man. Terrified of soccer moms.
BODY COPY: As different as we are, the road we travel is the same. Let's all ride cycle safe during Daytona Bike Week.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/622b786a7232422cdb14d711b83fb37c/2f3542c07e3750d5e93f746b_rw_1920.jpg?h=8c50ef41c23ff57228efb49aaf8044ae)
HEADLINE: Never rides faster than her guardian angel can fly.
BODY COPY: As different as we are, the road we travel is the same. Let's all ride cycle safe during Daytona Bike Week.
BODY COPY: As different as we are, the road we travel is the same. Let's all ride cycle safe during Daytona Bike Week.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/622b786a7232422cdb14d711b83fb37c/f3be9365eda96f948c82a2ac_rw_1920.jpg?h=92415bab5549b5784c3579c56e6db85b)
HEADLINE: 6'7". 302 pounds. And still fits in your blind spot.
BODY COPY: As different as we are, the road we travel is the same. Let's all ride cycle safe during Daytona Bike Week.
BODY COPY: As different as we are, the road we travel is the same. Let's all ride cycle safe during Daytona Bike Week.