American Science & Surplus brand campaign

The merchandise at American Science & Surplus is an everchanging mix of items that range from the practical to the downright odd. This integrated campaign informs viewers of the store's eclectic wares through illustrated characters whose unique physical attributes or life situations could benefit from being able to choose from such an array of items.

Creative Direction: Scott Lawson, Jeff Ericksen
Art Direction: Scott Lawson
Copywriting: Jeff Ericksen, Olivia Klein
Illustration: dwellephant

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