ALS, the global leader in commercial laundry, tasked us with taking their presence at North America's largest laundry trade show to the next level. We needed to reinforce their brand as the undisputed industry leader and expert in commercial laundry. The challenge was not only to elevate the corporate brand, but to also unify all their subsidiary brands under them while promoting their distinct messaging platforms. They wanted the booth to be open and inviting, encouraging engagement with all brands through technological experiences, including videos and interactive web-based content. The campaign was an enormous success.
TRADE SHOW BOOTH STRATEGIC PLANNING, ORGANIZATION & GRAPHICS Creative Direction: Scott Lawson, Ken Hagan
Art Direction: Scott Lawson, Kris Jenson Copywriting: Brandon Miller, Karen Muehlbauer
VIDEOS Creative Direction / Art Direction: Scott Lawson Copywriting: Brandon Miller