Creative Direction / Copywriting: Ross Lowinske
BODY COPY: The man wants to hold you back. The man says he wants to help - not you, himself. The man makes money off you. The man points you in the wrong direction, then laughs as you get lost. The man has a bottom line. His. So, who exactly is the man? Your friendly monolithic corporate bank. Maybe it's time you tried something new. Have you met us?
BODY COPY: What's it all about? Why be? Stop caring. That's what banks want you to do. Even though they say otherwise, to them, you're just money. A stupid number. Not a person. Maybe you're comfortable with no security and a large corporation taking advantage of you. Or maybe you're not. So what can you do?