Summerfest '11 integrated campaign

Summerfest, the world's largest music festival, is held annually in Milwaukee, WI. This is some of the proposed and produced work we created for them in 2011.

TV:
Creative Direction / Art Direction: Scott Lawson, John Kirchen
Creative Direction / Copywriting: Peter Kim
PRINT / POSTERS / OUTDOOR:
Creative Direction / Art Direction: Scott Lawson, John Kirchen
Creative Direction / Copywriting: Peter Kim
NOTE: The poster portion of the campaign above are the originally proposed creative, not the creative that ran.
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