Speed Queen Art of the Journey promotion

In 2016 we were tasked with launching an integrated finance promotion with two simple goals: convince store owners to reinvest in the Speed Queen brand and exceed the number of contest entries over the previous year. We took a very nontraditional approach, asking entrants to submit artwork that illustrates the story of their business journey in an artful manner. The contest far exceeded the project's goals and has been their most popular finance promotion to date.

SPEED QUEEN ART OF THE JOURNEY CONTEST
Creative Direction: Scott Lawson
Art Direction: Eric Mickschl, Robert Knuth, Eric Krueger
Interactive Design: Eric Mickschl, Chris Chuzles
Copywriting: Brandon Miller
PRINT
8-PAGE MAGAZINE INSERT
DISTRIBUTOR SUPPORT MATERIAL
SPLASH PAGE
EMAIL MARKETING
Back to Top