McKesson integrated campaign

TOGETHER FOR BETTER HEALTH Connectivity. It’s at the heart of everything McKesson does. Connecting healthcare professionals across the enterprise by simplifying data sharing and streamlining workflow. Getting information to the right place at the right time. And combining humanity and technology to usher in a future of better tomorrows. In 2014 McKesson challenged us to elevate their brand to a smarter and less literal space. We integrated representative medical imagery with energetic, high-tech graphics to metaphorically illustrate how, unlike any other IT provider, McKesson brings every aspect of healthcare together for better health. This campaign consists of print and interactive ads, direct mail, e-blasts, videos, exhibit display and a wide variety of additional support materials, and has been extremely well received both by the client as well as their industry peers.

MCKESSON "TOGETHER FOR BETTER HEALTH" CAMPAIGN
Creative Direction / Art Direction: Scott Lawson
Copywriting: Brandon Miller
PROJECT OVERVIEW
PRINT
 
 
 
DIRECT MAIL
 
 
 
GLOBAL TRADE SHOW ENTRANCE KIOSK TAKEOVER
To further enhance McKesson's presence at one of the world's largest radiology trade shows, we created a series of three 14' tall rotating backlit kiosks that was the only branding in the main exhibit hall entrance area.
 
 
 
GLOBAL TRADE SHOW EXHIBIT DESIGN
Our team played an integral role in McKesson's presence at one of the world's largest radiology trade shows, working with the client and exhibit design team on everything from user experience in the booth, development of brand engagement opportunities and creation through implementation of graphics and videos.
 
 
 
 
GLOBAL TRADE SHOW VIDEOS
 
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