MasterCraft '08 brand print

National brand magazine campaign

Creative Direction / Art Direction: Scott Lawson
Creative Direction / Copywriting: Joel Mitchell
HEADLINE: True, there are other wakeboard boats. But why torture yourself.
TAG: Life is a competition.
 
 
HEADLINE: Ever notice the best never put much faith in luck?
TAG: Life is a competition.
 
 
HEADLINE: From evolution's lively imagination, another extraordinary saltwater species.
TAG: Life is a competition.
 
 
HEADLINE: You'll notice it was designed to have everything, except for rivals.
TAG: Life is a competition.
 
 
HEADLINE: MariStar outperforms any I/O. At least somebody paid attention in physics.
TAG: Life is a competition.
 
 
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