Early in 2015 McKesson restructured some of their product offerings into a new stand-alone brand: Conserus. We worked with them to leverage their existing brand platform, positioning statement, artwork and theme line, "Together for Better Health." McKesson wanted a campaign that hinted at an affiliation with their corporate brand but looked and sounded a bit different to target the coveted healthcare C-Suite demographic.
This is the print campaign, website and trade show presence we developed to support our objectives. The campaign was extremely well-received.
CONSERUS INTEGRATED CAMPAIGN Creative Direction / Art Direction: Scott Lawson Interactive Design: Eric Mickschl Copywriting: Brandon Miller