Conserus integrated campaign

Early in 2015 McKesson restructured some of their product offerings into a new stand-alone brand: Conserus. We worked with them to leverage their existing brand platform, positioning statement, artwork and theme line, "Together for Better Health." McKesson wanted a campaign that hinted at an affiliation with their corporate brand but looked and sounded a bit different to target the coveted healthcare C-Suite demographic. This is the print campaign, website and trade show presence we developed to support our objectives. The campaign was extremely well-received.

CONSERUS INTEGRATED CAMPAIGN
Creative Direction / Art Direction: Scott Lawson
Interactive Design: Eric Mickschl
Copywriting: Brandon Miller


PRINT
 
WEBSITE
 
TRADE SHOW
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