Creative Direction / Art Direction: Scott Lawson
Creative Direction / Copywriting: Peter Kim
HEADLINE: Sometimes, the earth quakes. Sometimes, it just trembles in fear.
BODY COPY: How tough is an Earth Metal disk blade? Go ask that field of hard soil. Or those sticks, stones and rock-hard residue. You see, Earth Metal uses a combination of rare-earth elements and lab formulated steel for unmatched strength and durability. So not only will it last longer, it’ll stay sharper and work harder. There’s only one Earth Metal. And only one place to get it. Stop by your CNH parts dealer today.
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