Creative Direction / Art Direction: Scott Lawson
Creative Direction / Copywriting: Ian Young
HEADLINE: Prostate cancer could make what you're doing right now impossible.
BODY COPY: Scheduling your annual prostate exam could save your life.
 
 
HEADLINE: Some people get their best ideas in the bathroom. Here's one:
BODY COPY: Schedule an annual prostate exam. It could save your life.
 
 
HEADLINE: You can leave the seat up. Just don't forget your prostate exam.
BODY COPY: Scheduling your annual prostate exam could save your life.
 
 
HEADLINE: Tear here to schedule a prostate exam: 608.555.1212.
BODY COPY: Scheduling your annual prostate exam could save your life.
 
 
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