Alliance Laundry Systems integrated campaign

Alliance Laundry Systems, the global leader in commercial laundry, tasked us with taking their presence at North America's largest laundry trade show to the next level. We needed to reinforce their brand as the undisputed industry leader and expert in commercial laundry. The challenge was not only to elevate the corporate brand, but to also unify all their subsidiary brands under the Alliance umbrella while promoting their distinct messaging platforms. They wanted the booth to be open and inviting, encouraging engagement with all brands through technological experiences, including videos and interactive web-based content. The campaign was an enormous success.

TRADE SHOW BOOTH STRATEGIC PLANNING, ORGANIZATION & GRAPHICS
Creative Direction: Scott Lawson, Ken Hagan
Art Direction: Scott Lawson, Kris Jenson
Copywriting: Brandon Miller, Karen Muehlbauer
 

VIDEOS
Creative Direction / Art Direction: Scott Lawson
Copywriting: Brandon Miller

SPEED QUEEN VIDEO

UNIMAC VIDEO

PRIMUS VIDEO
HUEBSCH VIDEO
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